This was a conceptual rebrand pitch to Falcon Theater, just prior to their building purchase and renovations. A blue sky project –unsolicited, self-initiated proposal – with no knowledge of budget or design guidelines. Still, there was restraint as monetary limitations existed – so only feasible, buildable solutions were explored.
Project details: Complete theater rebrand – themed backstory concept development and show writing, logo design, interior + exterior redesign, window displays, new marketing collateral design, and animated show posters/billboards.
Role: Creative + art direction, concept development, copywriting, concept design, 2D illustration + design, 3D modeling, 2D + 3D animation and motion design.
For complete backstory, extensive process, and more artwork, visit: