Putting a cap on it.

Just took the trash out from my most recent project: recycling awareness for the Cuyahoga County Solid Waste District. A couple of commercial spots and some 3D modeling to boot. Here's the 30:

This was a fun campaign to work on, since I was able to pretty much develop the projects front-to-back (while partnering with their agency). You can read more about the complete project over here.

Little did I know that I was recycling improperly all these years... always assumed you take the cap off. Lessoned learned.

Read more about this project here.