A summary of symbols.

I've been lucky enough to have worked on many different types of animation projects throughout the years, and one of my favorite parts of the process is creating kinetic IDs. They may not be requested, warranted, or even budgeted, but I always try to kick the bumpers a little – concept a short animated story that teases the product / service while selling the brand.

Here's the latest exploratory:

You can view more idents in motion here.